In continued celebration of the collaboration between Beats and Undefeated, Travi$ Scott appears for the brands in a powerful new commercial dubbed "Never Catch Me." The commercial title takes its name from a cut off of Scott's Rodeo LP dropping early next month – which is previewed in the piece itself. A good pair of headphones provides not only a source of music, but an escape from distraction so one can focus. Accordingly, the commercial finds La Flame entering a raw emotional zone in the studio, spitting some a cappella bars fresh from the pad. We get a sneak peek inside Scott's creative process, which as it turns out, can be boiled down to a simple formula of pens, papers and solace. Enjoy the piece above and cop a pair of the limited-edition UNDFTD x Beats Powerbeats 2 Wireless over here.