Take a Closer Look at NASA’s Futuristic Logo From the ’70s

In 1974, NASA enlisted the help of New York creative agency Danne & Blackburn to design a new logo to replace the red-and-blue roundel that had accompanied the space agency since its founding in the '50s -- a logo which had fondly become known as "the Meatball." The resulting design was undeniably ahead of its time with its pared-back yet bold logotype format, so much so that design critic Alice Rawthorn said of the logo: "Everything about the worm is seductively new, optimistic and futuristic, declaring that NASA is leading us toward a brighter, bolder future. The message is so clear that it doesn’t need to be explained by words or pictures.” Accompanying the introduction of the logo was a comprehensive handbook detailing the exact ways in which the logo, which later came to be known as "the Worm," was to be used on all manners of NASA property -- clothes, stationary, ground and air transport vehicles, and spaceships. Take a look at the original manual above, and read the backstory behind the logo as told by its graphic designers at Display.

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