The greatest soccer player on Earth is challenging creatives to "unfollow" him in the newest spot from adidas. Aptly dubbed "Unfollow," the new 60-second piece -- a follow-up to the "Create Your Own Game" spot -- sees four-time Ballon d'Or winner Lionel Messi challenging the next generation of players: to them, he should no longer be a hero -- he's the competition.
In a world that is full of followers, adidas is reaching out to those who can be bold enough to stand out. The film is a call to arms for those who defy the norm. To make a difference in the changing game of today, don't be like Leo Messi, take from him and create something new.
Check out "Unfollow" above and stay tuned for more via adidas's YouTube channel.