The Breakfast of Champions Now Includes Beer

Wheaties is introducing something for the beer-consuming adults who grew up with its iconic cereal, the "Breakfast of Champions." A morning staple, the General Mills cereal is well known for being endorsed by top athletes, propelling the wheat and bran mix to cultural icon status. Well now, it's collaborating with Fulton, a brewery in Minneapolis, and introducing HefeWheaties -- a limited edition Hefeweizen. But don't expect these to hit your local cereal isle anytime soon unless you live in Minnesota, where it will be released on August 26.

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