i-D magazine re-investigates the iconic, Hollywood-based skate photography of Hugh Holland, taken during the boom in popularity of the sport during the 1970's. "I wasn't particularly interested in skateboarding but I noticed that there was a lot of activity, and I liked the way these kids looked when they were skating," explains Holland to i-D's Alice Newell-Hanson. "They welcomed me immediately because I was the only one around with a camera. They had these new wheels then from Europe which gave them traction on the vertical, so everyone had new things they wanted to show off." Check out the images in the gallery above and head to i-D for the full interview and more information on Hugh Holland.