A Look Inside HUF’s New Tokyo Outpost

The momentum built on HUF's return to Fairfax has reverberated all the way to the other side of the Pacific, with the California skate imprint opening up a new location in Tokyo's trendy Shibuya neighborhood. The space, which opened at the beginning of the month, features a sparse white interior accented with wood and glass – which harkens to HUF's own no-frills take on skateboarding. References to American culture are made through your choice of a hanging American flag and store-specific shirts, but the tasteful use of negative space here is perfectly in line with Japanese culture. Observers of the exterior might also notice a potential skate spot for after-hours fun, cementing the flagship as a skateboarding institution. Get a feel for the store above and head on to HUF's new outpost in Tokyo now.

HUF Tokyo
1-14-1 Jinnan, Shibuya-Ku
Tokyo
Japan

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