Patagonia x Wild Idea Co. Buffalo Jerky

After expanding its output into the beverage market a couple of years ago, in the form of a collaborative craft beer with New Belgium Brewing, stalwart outdoors brand Patagonia have expanded further into the food and drink market. This time collaborating with South Dakota's Wild Idea Buffalo Co., Patagonia have helped to produce a nutritous, low fat jerky that is set to be available from all 30 stateside Patagonia stores for $10 USD a packet. Check out the video above and head to the new Patagonia Provisions website for more information.