Monthly Archives: July 2014

BMW Presents “The Epic Driftmob” featuring the M235i

BMW re-imagines the 'flash mob' with a nifty new commercial. Taking its supercharged M235i to the streets of Cape Town, South Africa, the brand organized a 'Driftmob' with professional drivers performing a choreographed drifting sequence. The roar of the M235i's six-cylinder engine itself is exciting enough, but the precision of the driving is sure to drop jaws of gearheads and normal viewers alike. Enjoy "The Epic Driftmob" video here, then peep the equitably-impressive behind-the-scenes video below afterwards.

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Stampd & Vans OTW Present “Landmarks”

A mere few days ahead of their collaborative release, Stampd and Vans OTW have pulled the curtains off of an impressive short film. Called "Landmarks," the film uses the two brands' OTW Tesella as the centerpiece for a somber love story. While a shoe release and romantic drama may not immediately go hand-in-hand, John Christopher Pina's direction masterfully uses the shoe as a greater symbol within the emotional expanse of a relationship. These ideas are represented through the contrast of barren landscape and city, shot in both the Mojave Desert and Downtown Los Angeles. Enjoy "Landmarks" above.


MMVIII 2014 Fall Collection

MMVIII returns with some sharp imagery in conjunction with the Vancouver-based brand's 2014 fall collection. Designer Shun Kinoshita continues to meditate on Japanese themes and imagery, fusing these characteristics with wearable silhouettes such as hooded sweatshirts and long-sleeve shirts. Hits of fluorescent pink and lime green contrast against the otherwise monochromatic hues of this latest lookbook. For information on pricing and availability, stop by the MMVIII online shop.

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Gourmet 2014 Fall Lookbook

Chock-full of silhouettes both old and new, Gourmet presents its Fall 2014 drop. Showcasing the label's signature footwear alongside a smattering of apparel, the new collection is highlighted by a trio of new colorways for the Quadici Lite, premium takes on the 35, and two new designs: the Gaetano and the Corridore. Named for founder Greg Lucci's son, the Gaetano is a hiking boot build with embossed water-resistant leather while the trail-ready Corridore sports an upper of ballistic nylon, neoprene, and suede.

Gourmet's Fall 2014 range is now available online.

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Dennis Morris: Bob Marley Photographer & Musical Viewfinder

Dennis Morris' career is the stuff of Almost Famous lore. The London-born photographer was at the onset of his teenage years when Bob Marley invited him onto a tour bus with himself the Wailers, thereby catalyzing an iconic path that has seen his work immortalized in Rolling Stone, TIME, and People. As a chief chronicler in music history, Dennis Morris' unique story has remained relatively hushed, but agreed to speak with HYPETRAK regarding his decorated career. Amongst other things, the discussion covers the profound relationship between Marley and himself, his admiration of current artists, and advice for up-and-coming photographers. Enjoy key excerpts below and be sure to head over to HYPETRAK for the full transcript.

How important is visual art to music, and vice versa?

Visual art to music is vital! During the days of vinyl, the record sleeve was an art form. Most sleeves were used as a way of explaining the content of the album - i.e. title of the album.It was vital because back in the days when you went to a record shop, as you went through the racks, the sleeve was what first attracted you to a band/musician if you had never heard of them.

Are the two essential to each other's existence and how do (or don't) they compliment each other?

The two are essential to each other and it is vital that they compliment each other, as the wrong image could give the wrong impression of the musical content.

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Charlotte McKinney Visits Terry Richardson’s Studio

After drawing some comparisons to another blonde bombshell earlier this year, Wilhelmina-approved babe Charlotte McKinney walks the beaten path of burgeoning models by gracing Terry Richardson's studio. The 20-year old Florida-bred stunner leaves little to the imagination in this photo set, which finds her baring most in a black lace lingerie set. Notably absent from the visit are the requisite 'flannel and glasses' shots, but the lack of layers isn't something most will especially rue. Take a good look at Charlotte McKinney above and head over to her Instagram for more updates as she rises through the ranks.

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Marcelo Burlon County of Milan 2015 Spring/Summer Fashion Show Recap

As one of the new darlings of Milanese street fashion, Marcelo Burlon was charged with the task of creating a good debut fashion show. From the talk around Pitti Uomo this summer, the young designer exceeded expectations – creating an all-immersive fashion experience replete with motocross champions, a familiar cast of models, and of course: a cracking after-party. Here we take an inside look behind-the-scenes and on the catwalk of County of Milan's inaugural fashion show – no doubt the first of many good ones to come. Enjoy the above.


Michael Bastian x Hewlett-Packard Smartwatch to Debut This Fall

This fall American designer Michael Bastian will look to redefine the classic timepiece, teaming up with Helett-Packard for a technological twist that blends impeccable design with superior craftsmanship. Taking cues from the dashboards and trim of luxury automobiles, the smartwatch starts with a 44mm stainless steel case and multilayered finish, coupling it with inlaid button controls, distinctive bezel bolts, a lighted chronograph, a trio of interchangeable bands, and compatibility with both iOS and Android devices. Most importantly, the piece will come with its very own app, thus allowing the user to tweak the interface and customize its modes and features. Stay tuned for a full look at the finished product and look for the Bastian-designed, Hewlett-Packard-enginnered watch to debut this fall with a limited edition all-black makeup.

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Taka Hayashi x Vault by Vans 2014 Fall TH OG Classic Slip-On 59 LX

Marking his 11th capsule collection for the Vault by Vans diffusion line, designer Taka Hayashi reworked one of the skate brand’s mainstay models to release the TH OG Classic Slip-On 59 LX for the fall season. Inspired by the native patterns and colors of New Mexico, each of the two iterations presented above feature intricately woven uppers with premium brown leather trim and minimal stitching. The two-part TH OG Classic Slip-On 59 LX fall range will hit participating sneaker boutiques around the world this August.

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The Future of Fashion & Menswear: Do We Need London Collections: Men?

The Start of a Unique Platform

Britain is no stranger to the fashion industry. In fact, studies have proven the UK as being the global origin of men’s fashion through the county’s introduction of traditional classics like the bowler hat, the dandy, the tie, the three-piece suit, tweed, tartan, and others. It comes as no surprise then that in only three years, London Collections: Men has become the industry’s leading platform for both emerging and established British designers.

The concept was founded by the British Fashion Council together with UK’s leading high street brand TOPMAN in a bid to offer support both creatively and commercially for designers that needed the help. “There were lots of younger designers who had no voice. It felt only right to give them the opportunity to let their collections and designs be seen by a worldwide audience and to help them grow,” says TOPMAN’s Creative Director Gordon Richardson. By offering a large audience that otherwise may not have been conceived, LC:M brings on the kind of opportunities for designers that has led to success in both accolades and in business. “Three or four seasons on, they’ve matured. They’ve now got an audience and buyers interested in them. So I’m really proud of it.” An example of such success can be seen in designer Craig Green who was a semifinalist in LVMH’s inaugural Prize for Young Fashion Designers competition, was nominated for a British Fashion Award last October, and has since worked with brands and names including adidas, MR PORTER, TOPMAN, Grenson and David Beckham. “I feel very fortunate to be part of it and I think it’s definitely the time for menswear in Britain. There is a huge diversity of people that you definitely don’t get in other places. I feel like London’s a real melting pot for people and that’s what’s so great about it” said Craig when we asked him how he felt about being part of LC:M. “It has been a great platform for a lot of young designers including myself. The support both in the UK and internationally over the past few years has been hugely beneficial to a lot of young designers' progress.”

LC:M Levels the Playing Field

Although fashion has been prevalent within the UK for a long time, the commercial side of the industry as a whole was what seemed to be lacking. In a country where Marks and Spencer dominated the mass market and luxury brands had the financial backing to stay afloat, young designers struggled to be seen. LC:M then served to level the playing field, as attested to by South London’s Marc Hare, founder of shoe label Mr. Hare. “I think it’s taken a long time for commerce to get behind fashion. There has always been very creative, young designers in London, you just never really had money like the big fashion companies. Although even with that, before the growth of Burberry, there was only Marks and Spencer. There has been some money there but never really enough. Now it’s become very commercially viable.”

This was said during a collaborative presentation that saw Marc working alongside other now notable names including Kim Jones, Hardy Amies, Gareth Pugh, Shaun Samson, A. Sauvage and Linda Farrow, all of whom individually worked on a piece for a single collection curated by U.S.-based Been Trill. It stands obvious that now is a time where such diversity in names and reputation can coexist and collaborate together -- where high meets low and media takes part in the evolution of the new culture. “It was super lovely for us. Because we’ve always been known for formal clothes and shoes, so it was good to get the opportunity to do something at the other end of the spectrum to what we normally do,” Marc says of the experience. It would seem LC:M has filled a void in three parts: awareness, business and diversity – no easy task according to Sir Paul Smith. “Well I think four years ago, it was a very brave thing to do. At the time, there were very established shows for men in Florence, Milan and Paris.” These other renown and longstanding podiums for fashion would only serve as a catalyst for the high level of competition surrounding fashion. So for any young, new designer to even fathom taking on the industry without help must have seemed futile. “What it does show is the level of competition in today’s world because the sheer volume of people making and selling clothes for men has increased so massively in the past not three, but 20 years,” says Sir Paul on the attitude Britain had with its designers. Without the necessary elements, together with skill and talent of course, the business of fashion would leave you high and dry.

Necessary Measures

This is exactly what Founder of Fashion East and MAN – the joint support scheme by Fashion East and TOPMAN - LuLu Kennedy noticed early on. Her work at Fashion East, the non-profit initiative that put supporting emerging fashion designers on the map, led her to become part of the creation of LC:M which stood as the answer to challenges Britain was facing. “We decided there was a severe lack of menswear despite a lot of great talent coming through, so we thought it was about time someone did something. Basically we replicated Fashionista Womenswear, a non-profit group show where we find sponsorship for designers with bursaries and a show. So it’s a real launchpad. Back when we started it, it was really one of a kind. So we teamed up with TOPMAN.” Now in its third year, LC:M has garnered the amount of support and reputation it needs to sustain itself. Its fast growth is surprising even. “The menswear scene is now really thriving in London, so it’s nice to help kick-start that. A whole lot of people have gotten behind it, but we’re still doing our small thing. On the downside though, I feel the schedule has gotten a lot more busy” Lulu says of the platform’s growth. And on what the future plans are for LC:M, she adds “I think it’s just about doing what we do, only better. We want to get the kids more and more prepared for sales in Paris and use the great people around us that are happy to support the program and give expert advice.”

All lines point to the fact that Britain, a country entrenched in menswear history, needed a platform like LC:M to show its worth. Despite its Savile Rows, three-piece suits, and the Dandy, the UK’s modern outlook towards fashion was largely focused on womenswear while neighboring countries were making it big in menswear. Then came the revolt in the form of aspiring fashion designs from young talents that grabbed the attention of the British Fashion Council and its Chief Executive Caroline Rush. “We were seeing the talent in menswear and it wasn’t doing it justice in womenswear. The BFC was always really focused on womenswear designers. I guess it’s just the history of where it has come from, which is slightly odd when you think of how much heritage we have in menswear.” What then ensued was a slot after the womenswear shows where male designers could show, however it was soon apparent that an after-slot was not enough. “It then grew into an installation alongside it and then we were like, ‘We need a day for menswear.’” From a slot to a day to now a full three-day event dedicated to menswear, the growth of it is clear evidence that Britain does in fact need London Collections: Men. “We looked across the pond and saw that there were great brands showing in Milan and Paris, yet they don’t have our young talent and that’s where you get the breadth: the heritage, the contemporary brands in the middle, and the young guys that gives us a unique position that London can own for years to come.”

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Y-3 Rydge “All Red”

Drawing its inspiration from the silhouettes of early basketball sneakers, Y-3 unveils the all-new Rydge high-top for the summer season. Dipped in a trendy tonal red colorway, this model sports an amalgamation of material choices, including supple leather overlays, tumbled leather panels, a patent leather heel counter, a nubuck ankle collar and logos done with a silver, foil-like effect. Merging luxury and street together, the bold Y-3 Rydge sneaker is currently available at select retailers, including Feature in Las Vegas.

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