Monthly Archives: April 2014

Nike Football’s Innovation Showcase Unveils Its Latest Innovations Ahead of the 2014 World Cup

In roughly a month's time, much of the world will tune in to watch the 2014 World Cup in Brazil. The global phenomenon of football has made way for some of the most hotly contested sporting events and experiences bar none. While 32 countries will wear a kit bearing their nation's crest, the World Cup will also serve as the battleground for the latest in equipment innovation. Over the course of two days in Madrid, Nike introduced and highlighted some of the important pieces of the footballing puzzle both for this summer and the upcoming year as part of its 2014 Football Innovation Showcase.


Innovation and National Pride

Beginning with the first day, World Cup kits from the 10 teams sponsored by Nike (the most of any sponsor) were on display, providing an initial context to the forthcoming collections and technical innovations. A long series of rooms were each subdivided to highlight individual product collections. Capsules inclusive of host nation Brazil (featuring both its own inspired Air Jordan 6 and FuelBand), England, the Netherlands, Portugal, the United States, and more made way for the latest ball development, the Ordem. Along the way, various installation pieces provided a stark reminder of Nike's highly considered approach to visual communication including a piece derived from Nike's latest signature boot, the Magista.

Despite the opportunity to see some of Nike's football footwear up close and personal, new pieces were also unveiled that followed a path not traditionally steeped in heavy innovation. A leather bag, flexing the full 3D printing capabilities of Nike foreshadowed what is inevitably on the horizon. The weave on the bottom, while visually captivating is also environmentally friendly. Look for it on the shoulders of Cristiano Ronaldo, Neymar Junior and Wayne Rooney this summer.


Performance to Lifestyle

A development quite easy to overlook was that of the Mercurial Flylite shin guards. The archaic foam-molded plastic guard is something that has been largely unchanged aside from the odd home custom-molded versions. Utilizing a transparent construction with a dynamic webbing, the guard is both lightweight and overcomes the traditional stuffy experience associated with regular guards.

As the gauntlet of product drew to a close in the last remaining room, Nike's penchant for lifestyle was thoroughly reinforced with a space dedicated to its Nike FC concept. While few doubt the innovation of Nike as a sportswear brand, it's often their athletes that help drive and inspire the need to be better every step of the way. For a first season and with the help of OG Ronaldo, Canavarro and Figo, the Nike FC collection brought forth perhaps overly simplistic logo-driven motifs, but select pieces including jackets and iterations of the N98 track top signaled where the label plans to go.


Unveiling the Nike Mercurial Superfly IV


The first day's events served as an appetizer for the main event on the following day, the unveiling of the new Nike Mercurial Superfly IV with football's newly crowned FIFA Ballon d'Or winner Cristiano Ronaldo. While many reactions and those of the interview questions overheard were largely comparing the new boot to the recently presented Magista, the differences are certainly there. Created as a speed boot and for those relentless in attack in a much faster modern game, the aesthetics are undeniably similar but the premise and construction provide subtle nuances that should translate on the pitch. From what we gather, the Dynamic Collar and Flyknit have effectively entered Nike's new football boot lexicon of design and may lead the way for a new standard in boots.

Moments before the unveiling of the Mercurial Superfly IV, Mark Parker unveiled a trademark piece of Nike marketing with an entertaining four-minute piece, "Winner Stays." Bringing together some of Nike's most accomplished footballers, the short movie will certainly whet the appetite of both casual and diehard fans globally. When Luka Modrić steps on the pitch against fellow La Liga compatriot Neymar Junior at Arena de Sao Paulo on June 12, 2014, four years of design and execution will be put on display for the world to see.

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Billionaire Boys Club “HATTY” Capsule Collection

Pharrell and his massive Vivienne Westwood-designed hat have now been immortalized in cartoon form thanks to a brand new "HATTY" capsule collection from Skateboard P's own Billionaire Boys Club. Featuring a crew neck sweatshirt and matching tee, the collection features various colorways of Williams's hat and adidas track jacket ensemble - a look he's been wearing everywhere from the GRAMMYs and Saturday Night Live to The Ellen DeGeneres Show, Coachella, and The Oprah Winfrey Show. The "HATTY" sweatshirt and tee are now available exclusively from BBC's web store for $170 and $60 USD, respectively.

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Air Jordan 1 Low Black/Gym Red-White

Perfect for summer, Jordan Brand presents a Black/Gym Red-White colorway of the low-top take on the classic Air Jordan 1. Similar to the beloved "Bred" original, the kicks see the silhouette's wings logo shifted to the heel as a black and red leather upper is coupled with a contrasting white midsole. Retailing for $95 USD, these can be found in-store now at Premier.

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A Bathing Ape x Porter 2014 Spring/Summer “Color Camo” Collection

Two of Japan's most historically successful companies come together in a new collection between A Bathing Ape and Porter. Naturally, the two parties opted to redo a collection of Porter's quality-built accessories, executing a range of backpacks, shoulder bags, billfolds and nifty key cases. Each of the items has been done in options of red, blue, yellow, or even green, which reveals BAPE's custom camouflage print. Details like Ape Head leather patches on the backpacks and the co-branded tags make this collection a must-have for fans of the brand. No word yet on the specific release date, but look for the "Color Camo" collection from A Bathing Ape and Porter in the coming weeks.

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Nike SB Lunar One Shot “World Cup”

The ingenious Nike SB Lunar One Shot silhouette has received an all new color creation as a homage to the upcoming World Cup in Brazil. The commemorative model featured above sports an all-over carnival floral print with protective black Hyperscreen overlays that travel from its heel to its toe. Additional details include a safety orange-colored Swoosh and a contrasting white sole unit. The Nike SB Lunar One Shot “ World Cup” is currently available at COMMONN for £79 GBP (approximately $133 USD).

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Cereal Magazine Volume 5

Following its fourth issue which featured an historical exploration into the significance of grains, Cereal Magazine presents its fifth volume where the UK imprint traveled to the cities of Helsinki, Charleston, Paris and the Isles of Scilly. Flipping through the 140 pages, the main focus of this edition dives into the history of honey as well as some choice travel bag options curated by the Cereal staff. Cereal Magazine Volume 5 is currently available online.

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AAPE by A Bathing Ape 2nd Anniversary Print T-Shirt

It's hard to believe its been a full two years since we first became acquainted the AAPE by A Bathing Ape. Despite the original brand's 20+ years as a formative streetwear force, AAPE represents a new, youthful facet of the company for future generations to embrace. AAPE by A Bathing Ape is set to celebrate its 2nd anniversary with a printed graphic T-shirt. The shirt cleverly integrates the rounded Ape Head logo with the number '2' to visually signify the brand's two years of life. Executed in a clean white/red colorway, pick up this release from the AAPE Store and retailers on May 17.

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Trademark 2014 Spring/Summer Lookbook

Turning toward a sport-driven aesthetic for the warm season, New York-based brand Trademark presents its lookbook for Spring/Summer 2014. Here we find the brand putting forth a solid collection of outerwear, button-ups and utility-focused trousers for spring. Utilizing luxe materials like thinned-down nylon, thick twill and rubberized cotton, Trademark emphasizes performance while maintaining a minimalist appearance. The brand cites visual artist Barnett Newman amongst its chief influences for this collection, underlined by the use of color blocking with distinct and true hues. Look for this release from Trademark on the brand's website now.

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fragment design x Stussy 2014 “Cafe Tour” Capsule Collection

As Hiroshi Fujiwara and Ino Hidefumi get set to kick off their three-date Stussy-sponsored "Cafe Tour" of Japan this May, the two have come together with the streetwear giant to release a pair of limited edition tees. Produced in conjunction with Fujiwara's fragment design, the release includes a "TV" design - which sees Stussy branding flanked by the two artists' instruments of choice - alongside black and white colorways of a "Cafe Tour" T-shirt. Look for both shirts to be available from Stussy's Nagoya Sakae, Nagaoya Meieki, Kanazawa, and Kyoto chapters beginning May 3 for ¥6,000 JPY (approximately $59 USD) each.

The co-headlined "Cafe Tour" kicks off May 5 at Nagoya's Live & Lounge Vio before hitting Kanazawa's puddle/social and Kyoto's cafe independants on May 9 and 10, respectively.

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maharishi 2014 Spring/Summer 3XDRY Collection

This spring maharishi partners with renowned Swiss textile mill Schoeller to deliver a collection that harnesses the power of the mill's 3XDRY technology. Coupling performance qualities with organic cottons, the 3XDRY pieces offer superior moisture management and are water repellant on the outside while absorbing moisture on the interior - thus keeping the wearer both dry and cool. The seasonal range also makes use of Schoeller's Nanosphere tech, which provides natural self-cleaning, stain-resistant properties to textiles; spills won't even permeate the cloth's surface and can be simply wiped away. maharishi's Spring/Summer 2014 3XDRY pieces - which include a hoodie, bomber, blazer, trousers, and shorts - are now available via the British label's online store.

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The Roots featuring Raheem Devaughn – Tomorrow

From their forthcoming eleventh studio album ...And Then You Shoot Your Cousin, The Roots deliver their latest single “Tomorrow” featuring the soulful Raheem DeVaughn on vocals. Accompanying their first single – “When the People Cheer” – that premiered earlier in the month, “Tomorrow” aligns with a conceptual theme for the album described by Black Thought as “It’s a satire, but in that satire it’s an analysis of some of the stereotypes perpetuated in not only the hip-hop community, but in the community. I don’t know if that makes any sense.” Although the The Roots’ emcee may have a little difficulty in articulating the concept behind the new album, judging from the attached track, we’re certain he and his fellow bandmates will come with the heat as they always do. ATYSYC will release May 13.

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SUPPLY x Vans Syndicate Chima Pro

Chima Ferguson's signature Vans get the hometown treatment as the skater teams up with Sydney's SUPPLY for the Australian spot's first-ever official collaborative release. A premium Vans Syndicate release, the kicks come decked out in royal blue and white with a TPU adhesive "Southern Cross" (or "Eureka Flag") motif applied to the entirety of the canvas upper. Additional details include the likes of "Terra Australis Incognita" text, embossed SUPPLY heel branding, hiking laces, and SUPPLY's "S" in place of the usual Syndicate "S" on both the footbed and custom packaging. Complete with a razor blade bottle opener, the limited edition Chima Pro is now available online for $109.95 AUD (approximately $102 USD).

For more on SUPPLY and the special release, head on over to Sneaker Freaker for an exclusive interview with SUPPLY founder Shawn Yates.

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