New Survey Claims Under Armour Shoes Are Officially Uncool

A new survey by Wells Fargo has officially confirmed it: Under Armour shoes are uncool. The study, which was aimed at young male consumers, found that only 27% of the participants scored the brand highly, with adidas hitting 70% and Nike coming top with 81% of consumers liking the brand.

The survey had more bad news for Under Armour when it came to whether or not respondents were more likely to start buying the brand's footwear. Around 33% of participants said that they were less likely to buy Under Armour shoes, while only 17% said the likelihood of them buying Under Armour footwear had increased. This gave the brand a net score of -17%, putting it at bottom place in the study.

The news from Wells Fargo perhaps isn't surprising, with a number of recent stories pointing to the brand's declining fortunes. Last month, Kevin Durant claimed that "nobody wants to play in Under Armours," which sent the company's stocks crashing, while a few weeks before that the brand announced that its sales performance had led to it cutting 280 jobs.

As it attempts to change this perception, Under Armour has recently confirmed a multi-platform partnership with A$AP Rocky, that will see the rapper's AWGE branch team up with the brand to develop new products and build a series of philanthropic community-based programs.

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DJ Khaled Is Officially Hosting the 2017 BET Hip Hop Awards

DJ Khaled has officially confirmed that he is set to reprise his role as host for next month's BET Hip Hop Awards in Miami. Taking to Instagram, Khaled announced that he was set to host the awards for the second year in a row. As well as the Instagram announcement, a more formal statement was released, in which Khaled described how excited he was to host the awards:

"I am so excited to host the BET Hip Hop Awards for a second year. This is such an iconic show that highlights the hustle of hip hop artists in the industry. It is a huge honor to be a part of a night that pays homage to some of the greatest talent of our generation and I’m looking forward to the amazing performances and tributes. You know I’ll be bringing the cloth talk and the keys, Hip Hop Awards 2017 is going to be major!”

It's been a big year all round for DJ Khaled, with his both his album, Grateful, and his Rihanna and Bryson Tiller-assisted single "Wild Thoughts" going platinum.

@bet @hiphopawards IN MIAMI !!! IM YOUR HOST! KHALED KHALED ? @wethebestmusic

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This House Is a Slice of L.A. Living Brought to Kuala Lumpur

Fabian Tan Architects’ latest project has been to rework the Eigent House in Kuala Lumpur, Malaysia,  revitalized by the studio with a brief to modernize the home whilst preserving its existing layout and form. This was achieved through extending certain rooms, creating continuity via color and making openings in the double-height dining area for the appearance of spaciousness.

The latest -- and most luxurious -- addition to the house was its private pool, only accessible via a sculptural spiral staircase. The infinity pool is elevated, offering anyone lucky enough to be in it an amazing view of the city’s skyline.

You can get a clearer picture of the Eigent House for yourself in gallery above. And, if you're on the lookout for more desirable homes, the "House in Ohue" should sate all your minimalist needs.

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nonnative and Pilgrim Surf+Supply Hit the Great Outdoors for Fall/Winter 2017

Tokyo brand nonnative has once again teamed up with New York surf store Pilgrim Surf+Supply. The long-running collaboration — which began to mark the opening of Pilgrim’s Shibuya store back in 2015 — has focused on the mix of nature and the urban environment, with the ideas of functionality and comfort playing an important role across the four seasonal collections.

For their Fall/Winter 2017 collection, titled “FIRST THERE WAS ATTITUDE,” nonnative and Pilgrim Surf+Supply have taken inspiration from past outdoor wear pieces. In the golden era of outdoor recreation, enthusiasts were forced to pair their available clothes with self-modified and designed apparel. One standout feature of this era was the popularity of military and workwear styles, which were often go-to pieces due to their durability -- referenced in the Fall/Winter 2017 capsule, with the central theme of denim fabrics and olive tones.

The “FIRST THERE WAS ATTITUDE” capsule is available now from Pilgrim Surf+Supply’s Japan store, as well as from COVERCHORD. You can also check out nonnative’s Fall/Winter 2017 footwear collection, which has recently dropped.

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Here’s How to Wear Sneakers, According to Grace Wales Bonner

Coming off the back off releasing a new film with Harley Weir earlier this year, Grace Wales Bonner has now given out her top tips for how you should be wearing your sneakers. The London-based designer was around for the London leg of Nike’s four day OFF CAMPUS activities and while she was there, she spoke to AnotherMan about how she’d style sneakers.

When it comes to style Bonner recommends “going classic,” explaining that the most important thing is to “be consistent with your trainer choice," and that "it’s about knowing your style and sticking with it. Just get a new pair when they wear out.” The designer also prefers wearing more formal clothes with sneakers, keeping them box fresh, pairing them with longer length trousers and -- for the bolder dressers out there -- silk socks.

For more from this weekend's events in London, check out this video of Virgil Abloh and Kim Jones in conversation.

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Watch KYLE up His Karaoke Game With Kid Cudi’s “Pursuit of Happiness”

Appearing on 88rising's "Karaoke Royale," Californian rapper KYLE covered Kid Cudi's "Pursuit of Happiness" -- describing it as his favorite song. As well as giving his take on a Cudi classic, KYLE also performed a live version of his recent single "Nothing 2 Lose."

Explaining his choice of songs, KYLE told the show's hosts that "Pursuit of Happiness" got him through "a lot of tough times," before saying that "Kid Cudi has a special gift to make music that can pick somebody up from a super dark place and put them in this happy, awesome, positive Pikachu-filled place, and I always aspire to do the same things."

You can watch KYLE's "Karaoke Royale" appearance above. After that, why not refresh your memory of his poetry-like XXL Freshman freestyle from earlier this year.

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Khalid Goes Back to Basics With New Track “Perfect”

2017 has been a huge year for Khalid, with the singer releasing his debut album, dropping a multi-platinum single and teaming up with everyone from Lorde to Lil Yachty. For his latest track, though, Khalid has gone back to his origins and released a simple acoustic track through his SoundCloud account.

The song, titled "Perfect," features only the singer's voice and an acoustic guitar, with the low-key music being reflected in the track's release. On Twitter, Khalid described "Perfect" as a "song from the soul," before explaining why he dropped it via Soundcloud: "The first song I released was a rough draft on SoundCloud. I'm leaving this on SoundCloud as well. Thank you guys, love you."

You can stream "Perfect" below now, and check out another stripped back Khalid release, with his recent cover of SZA's "Love Galore."

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Dickies Celebrates the 874 Work Pant’s 50th Anniversary

The Dickies 874 work pant was first made in 1967 and this year marks the 50th anniversary of the staple trouser. To celebrate, the brand has launched a new campaign -- called “How Do You Wear Yours” -- showing off a selection of ways in which the hardwearing trousers can be styled and spotlighting their versatility. The campaign stars a variety of UK-based local celebs, crossing over from music to skateboarding.

The last big drop from Dickies saw them collaborate with London store Slam City Skates. We caught up with the seminal skate shop to discuss why they wanted to work with the classic menswear brand.

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Wiz Khalifa & Teyana Taylor to Star in New Netflix Hip-Hop Movie

After finally unveiling its trailer for The Punisher earlier this week, it seems like Netflix has also been cooking another new release. According to reports, Wiz Khalifa, Teyana Taylor and French Montana have all been tapped by the streaming site for an upcoming hip-hop comedy titled The After Party.

The film -- about two best friends and their attempt to land a record deal before one moves away for college and the other begins military service -- has been written and directed by Ian Edelman, best known for his work on How to Make It in America, and produced by Def Jam co-founder Russell Simmons and the late Worldstar Hip Hop founder Lee "Q" O'Denat. As of yet, no release date has been announced, but filming for the movie has already begun in New York.

As well as working on The After Party, Netflix has also recently picked up a new anime series called Neo Yokio starring Jaden Smith and produced by Ezra Koenig.

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Outlier Reveals a Blacked-Out Range for Fall

Outlier's upcoming seasonal release, which consists of a number of unique pieces, is all comprised of "super lightweight breathable, four-way stretch fabric," perfect for dealing with the unpredictable nature of fall weather.

The Alphacharge collection -- consisting of a bandana, track-jacket, and vest -- are all made up of Polartec's Alpha insulation, that was specifically engineered for the US military’s special forces. The militaristic black monotone gives the collection a sleek and stealthy look.

If these preview photos tickle your fancy then be sure to check out Outliers's online shop on September 26, 2017 for the entire collection. While you wait, check out this week's hottest product drops.

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XXYYXX Releases His First Track in 2 Years

XXYYXX has finally returned, dropping his first track in nearly two years. Titled "I Don't," the song features up-and-coming Los Angeles-based rapper $K. The track finds the rapper crooning over soaring synth and vocal samples; the track showcases a side of XXYYXX's production that we haven't quite heard before. The last solo track he dropped was titled "Red," which was released back in November of 2015. XXYYXX found recognition after dropping his critically acclaimed self-titled album in 2012, featuring his breakout single "About You," which was later rapped over by Chance the Rapper and SZA on "Child's Play." Listen to the "I Don't" above and stay tuned for more from the beatsmith.

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Lamborghini Unveils the Supercharged Huracán Super Trofeo Evo

If for some mind-boggling reason the Lamborghini Huracán wasn't cutting it for you, the Italian supercar manufacturer has gone and made a better one. The wraps have come off the Super Trofeo Evo and it comes up trumps against the spec-series Super Trofeo race car.

While the Evo retains the 612 hp, 5.2-liter V10 and 6-speed sequential gearbox, it has implemented a newly designed aerodynamic package. The aim was to maintain the same high downforce of the previous model while achieving higher overall aerodynamic efficiency with less resistance and improved stability. This has resulted in the EVO taking 1.5 seconds off the lap time at Monza set by the previous Super Trofeo.

The car will make its official track debut in the spring of 2018 at the Lamborghini continental series and will also start shipping in 2018. The new Evo will only set you back a cool $295,000 USD. Learn more from Lamborghini.com.

Make sure to also check out Lamborghini's aggressive new Aventador S Roadster.

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